Category: Industry

In marketing, the old saying holds true: a picture is worth a thousand words. Humans respond to visual stimuli – and an evocative photo is a far more powerful storytelling tool than a wall of even the most eloquent text could ever be. In this article, we’ll cover cannabis photography, and how it can elevate absolutely any cannabis brand – […]

With distinct and dramatic advantages over traditional advertising, an increasing number of cannabusinesses now enlist public relations firms to establish their brand’s public image and reputation. PR utilizes multiple media channels to improve a brand’s reputation, reach, and trustworthiness in the eyes of the public. In this article, we’ll cover all of the reasons why investing in cannabis public relations […]

Your website is your potential customers’ first impression of your company. A professional, beautifully-styled website that clearly showcases your company’s offerings is vital to establish credibility and entice visitors to buy from or work with you. In this article, we dive deeply into what professional cannabis web designers can do for your business, what to know before hiring a design […]

It’s no secret that the legal cannabis market is growing at an astonishing rate, with new dispensaries, commercial cultivators, processors, and other cannabusinesses opening each year. With industry growth predicted to keep rising, cannabusinesses now face the important tasks of hiring, retaining, training, and paying trustworthy, knowledgeable staff in increasing numbers. Fortunately, human resources firms dedicated to serving the cannabis […]

An essential link in the seed-to-sale chain, cannabis testing labs ensure medical and recreational cannabis users know exactly what’s in the products they’re buying, and can trust the labeled potency. Proper testing is also crucial for CBD, delta-8 THC, and industrial hemp products, which must comply with strict THC content limits. In this article, we’ll cover everything you need to […]

Legal cannabis is one of the world’s most exciting and fastest-growing markets. Yet despite its ever-increasing social and political acceptance, cannabis businesses still face roadblocks when it comes to payment collection. Most major banks still refuse to do business with the cannabis industry, leaving canna-business owners to navigate the often confusing world of alternative payment collection. In this article, we’ll […]

Getting a detailed, in-depth look at everything from emerging consumer trends to exactly how your company stacks up against the competition gives any business an invaluable edge in marketing, financial planning, concept creation, and much more. Read on to learn all about the importance of utilizing dedicated cannabis market research – and our list of today’s very best hemp, CBD, […]

Over the last few years, the subscription box trend has taken the world by storm, with curated monthly deliveries of everything from makeup to pet toys. Now, cannabis and CBD users can get in on the monthly box fun with accessories, gear, and even flower or edibles delivered right to their front doors. Cannabis subscriptions are a fun way to […]

From marketing copy and blog content to employee training manuals and investment pitches, professional-quality writing is a crucial, yet often underestimated, asset for every type of cannabis business. A quick glance at the freelance writing market reveals no shortage of writers-for-hire who will happily take on cannabis writing jobs, but it’s not worth trusting your business or message to just […]

Security is a top concern for any business that produces or handles valuable goods. In the highly regulated, and often not yet fully legal, cannabis industry, these concerns are magnified significantly. Developing a detailed, actionable security plan is a crucial step for any cannabis business. In this article, we’ll cover the best and most effective features to protect your business […]

Business owners in the cannabis industry face many unique challenges, with heavy regulation requirements and numerous technicalities to get right to ensure a consistent, quality product. Software specifically designed for the needs of this still-new industry makes laborious yet essential tasks like record-keeping, data analysis, workflow planning, and compliance a breeze – while keeping close and careful track of every […]

Cannabis product packaging needs to capture your customers’ attention, keep your product safe from damage, and keep your company in legal compliance. Here’s everything you need to know about selecting the best cannabis packaging for your products – and the best marijuana packaging companies to work with. Appearance and Branding First impressions do matter, and exterior packaging is your customers’ […]

The coronavirus pandemic has made 2020 an interesting year for the legal cannabis industry. From lockdown-fueled sales increases to disruptions in the global manufacturing supply chain, COVID-19 has kept cannabis businesses on their toes all year long. Here’s a look at COVID’s effects on the cannabis industry, and what these changes may mean for the future of legal cannabis worldwide. […]

As legal and social support of marijuana use has risen in recent years, we’ve seen the legal cannabis industry grow by leaps and bounds. While it’s an exciting time for the many entrepreneurs stepping into this booming market, it’s vital to remember that cannabis businesses are subject to the same inherent risks as those in any industry – alongside additional […]

Starting any new business is a complicated process. This is especially true in the relatively new and heavily regulated legal cannabis industry. Fortunately for the growing number of entrepreneurs and investors jumping into this rapidly growing market, cannabis consulting firms have risen up across the U.S. to help. Cannabis consulting companies make it their objective to know the ins and […]

Since Colorado’s Amendment 64 passed in 2012, legalizing recreational marijuana, the state has seen an increase in users as well as new businesses in the industry – increasing the need for cannabis-savvy lawyers. Marijuana use, sale, and cultivation are legal under Colorado state law (though still illegal at the federal level), but the rules for businesses as well as individual […]

Since California legalized recreational marijuana in 2016, the number of users and of cannabis-related businesses has risen – increasing the need for cannabis-savvy lawyers. While marijuana use, sale, and cultivation are legal in California (though still illegal at the federal level), regulations surrounding cannabis businesses are continually being updated and can vary considerably at the county or city level. When […]

Every industry has quality control measures in place that are designed to improve the customer experience. At the heart of the cannabis industry, cannabis labs are filled with scientists who are working hard to ensure the overall quality of the cannabis products that we receive on shelves. Every form of cannabis, be it strains of flower, vape pens, or edibles […]

Cannabis conventions are beginning to pop up around the country, with many offering promises of relevant industry information and exciting breakthrough techniques. Though these conferences might not be the most interesting way to pass time for the average cannabis user, they are proving to be a wealth of knowledge for those who are actually actively growing marijuana or aiming to […]

It is a commonly accepted fact among cannabis users that cannabis and its industry have a bit of a branding problem. There are people from all over the world who look at cannabis and see a pretty big problem. This can be particularly problematic for users and the businesses that sell these products. People have a tendency to affiliate marijuana […]

The cannabis industry might be known as the greenest industry around for one major reason, but there is still much to be said about the cannabis industry and its relationship with green energy. As the planet slowly succumbs to climate change, people everywhere are focusing on living a life that is better for the planet. Since the majority of energy […]

Marijuana cryptocurrencies have emerged from the depths of the digital currency world to help people within the industry transact easily and securely. The world of finance is not always terribly nice to the marijuana industry because of federal regulations, so when various cryptocurrency companies saw a market, they immediately jumped on it. Now, thousands of people within the industry are […]

The widespread movement toward legalization of marijuana in many parts of the world has taken the business and medical worlds by storm. The world of education is adapting to meet the huge demand for specialized workers and business owners that this rapidly-growing cannabis industry is poised to create. Colleges, universities, and independent cannabis schools the world over have begun offering […]

From the beginning of time, cannabis has been part of our human lives. Since then, many different changes as to the perceptions of the plant have affected how it is received by the public. Recently, we have seen more and more acceptability from the public. Leading to a wave of states softening their stance on marijuana. Here, we will be […]

Despite the fact that cannabis is slowly gaining traction in the form of decriminalization and legalization in several countries around the world, many other countries are still not on board. Given the health benefits being touted by the use of marijuana and hemp products, many people are beginning to question why it isn’t completely legal everywhere. Considering the potential for […]